Our Story
1990
Received Licence for Employment Agency
Linda French applied for Employment Agency & Business Licence
The Alexander Agency is born (named after Linda’s son)
Our first contracts:
A Little Night Music
A Slice of Saturday Night
Nuns on The Run
A Kiss Before Dieing
Red Dwarf
Royal Mail Commercial
1992
Alexander Personal Management
Alexander Agency evolved to Alexander Personal Management
1994
Linda invited to become Full Voting Member of BAFTA.

1998
Acting is a Business
Launched Acting is a Business, APM’s educational programme Professional Business Preparation for Performers. Delivering the programme to:
Watford School of Business
Hertfordshire University
Mountview Conservatoire
Northampton School of The Arts
City Lit College
Bristol Old Vic Theatre School
+ One to one coaching and seminars
2006
Emma Goodliffe
Emma Goodliffe joins APM Associates
2007
Pinewood Studios
07.07.2007 Invited to Pinewood Studios 70th Anniversary Celebratory opening of 007 Stage.
Linda decides to move APM Associates to Pinewood Studios.

2010
Elstree Film Studios
APM Associates relocate to Elstree Film Studios and become tenants in The John Maxwell Building in offices previously occupied by George Lucas.

2012
Internships
APM Associates Internship Programme launched offering placements to UK & International Students and Graduates.
2016
International Artists
APM Associates expanded to represent international artists
2018
European Development Fund
Awarded European Development Fund by Creative England.

2020
New Website and Voices

Live music, theatre, comedy and dance are paused. A traumatic & heartbreaking year for the Arts. ZOOM replaces live meetings.
Like the Phoenix we rise and create a new reality:
- APM Associates expands voice department and launches APM Voices
- APM creates a new website to support and promote our clients
- New website launched in December 2020 with a reimagined Christmas song
entirely composed, rehearsed & recorded by APM Clients on ZOOM - Performed by: Sophie Jugé, Allan Scott Douglas, Reuben Greeph, Emily Rose Laurence, Jonty Peach, Álvaro Sánchez
2022
2022

In 2022, after some pandemic-related delays, Allan Scott-Douglas and Linda French successfully launched APM Associates’ first regional office, in sunny Scotland.
2025

Having been a successful Casting Director in Ukraine and Poland, Olena Shevchuk joins the APM Associates team as an Agents’ Assistant.
Meet the Team
Linda French
Founder and Managing Director
APM Associates was founded by Linda French in 1990 and has grown and developed into one of the leading personal management agencies in the UK.
Linda heads up a dedicated team of Agents, Assistants and marketing experts all focused on delivering our clients’ individual and targeted management to support and realise their full potential.
APM Associates successfully represent clients in the UK and Internationally throughout all genres of the entertainment industry including Film, Television, Commercials, Voiceovers, Theatre, Musical Theatre and Dance.
APM offers a personal management style of representation and by limiting client numbers on our books, we can ensure that each artist has our full dedication and commitment to their career. We at APM are proud of our clients and our welcoming attitude and personable approach is something we strive to deliver at a high level to both artists and casting professionals.
APM Associates welcomes applications by email from both experienced performers and graduates from accredited drama schools.
Olena Shevchuk
Olena Shevchuk – Agents’ Assistant
Olena Shevchuk brings over 15 years of experience in casting across film, television and entertainment. Before transitioning into talent representation, Olena built a successful career as a Casting Director and Casting Associate, working on major international productions, including In Her Car (Gaumont, ZDF), Bone Palace (Gaumont), Mariana’s Room (CineFrance), etc.
Since 2009, Olena has cast for feature films, TV series, talent shows, commercials, and music videos across Ukraine and Europe. She has worked closely with high-profile actors, production companies, and emerging talents, refining her skills in talent scouting, negotiations, and production coordination. Her deep understanding of both the creative and logistical aspects of the industry makes her an invaluable part of the APM Associates team.
Committed to supporting actors in their careers, Olena brings her expertise and passion to every project she works on.
Emma Goodliffe
Business Support Manager
Emma joined APM Associates as a senior Agent in 2007 bringing to the team her skills in pubic relations, sales and marketing.
Emma has recently taken a step back from being an agent and now forms an invaluable part of APM’s administrative and accounting departments.
Emma also regularly lectures at Northampton University School of The Arts Acting BA (Hons) Course, helping to train students in interview and audition techniques.
Testimonials